TechCrunch AI reports Hey, Siri, here’s what I actually want from AI. That’s how I felt watching Apple’s Siri AI demos, which depict a world where your phone comes with an always-on, constan TechCrunch reports: Two years and a $25 TechCrunch AI reports: TechCrunch's Jun 10, 2026 Two years and a $250 million lawsuit later, Apple’s AI Siri revamp is on its way
To be honest, it’s hard for AI to impress me enough that I’ll use it in my day-to-day life. I still don’t trust LLMs to provide consistently accurate information, I find it ethically untenable (and uncool) to use AI to help me write, and I don’t feel the insatiable urge to know what I would look like as a Studio Ghibli character. But every once in a while, the promise of AI tempts me.
To paraphrase Katy Perry, it feels so wrong (what are the privacy implications?), but it also feels so right (I am so overwhelmed by my phone and am begging for help parsing it all).
I want Siri to be my own personal Emily from “The Devil Wears Prada”, a “second brain” that anticipates my needs before I even know what they are. I want Siri to read my texts and automatically make an event when a friend and I decide we’re going to meet up for dinner on Thursday. I want Siri to remind me when I’m walking past CVS that I have a prescription ready for pickup. If I forget to reply to an important work email, I want Siri to remind me that I didn’t write back yet.
The new-and-improved Siri is designed to use “personal context,” which refers to any information you put into Apple-native apps, like iMessage, Notes, Calendar, Mail, Photos, and more. Siri will also
