BriefMarket Brief / AI / TechCrunch3 min read
KPMG pulls agentic AI report after organizations dispute its AI-use claims
TechCrunch reported that KPMG removed its report, “Redefining excellence in the age of agentic AI,” after several named organizations said claims about their AI use were false or misleading.
Image source: TechCrunch AI
Key Takeaways
- GPTZero identified inaccuracies in the October 2025 report and told the Financial Times the errors stemmed from AI hallucinations.
- UBS, the UK’s National Health Service, Swiss Federal Railways, and Transport for London told the FT that the report’s claims about their AI usage were untrue or misleading.
- A KPMG spokesperson said the firm removed the report from its websites while conducting its own investigation and expects staff to validate content and verify independent sources…
- TechCrunch also noted that EY withdrew a report last month that appeared to include fake footnotes and AI hallucinations.
TechCrunch's Jun 14, 2026 report on KPMG pulls agentic AI report after organizations dispute its AI-use claims says: The report was published in October 2025. Research group GPTZero identified a number of inaccuracies and told the Financial Times that the errors stemmed from AI hallucinations. In effect, a report about AI appears to have been helped by AI while carrying incorrect claims.
UBS, the UK’s National Health Service, Swiss Federal Railways, and Transport for London all told the FT that the report’s claims about their AI usage were either untrue or misleading. KPMG said it removed the report from its websites while conducting its own investigation.
KPMG’s spokesperson said the firm expects its people to follow responsible AI-use guidelines, including human oversight to validate content and verify independent sources. For enterprise teams, the issue is not only writing efficiency; unchecked generated case claims can become brand, governance, and trust risk.
TechCrunch added that EY withdrew a report last month on loyalty rewards programs that appeared to include fake footnotes and AI hallucinations, putting professional-services AI workflows back under scrutiny.
Sources
- KPMG pulls report on AI usage due to apparent hallucinations
Once again, AI proves to be an unreliable source of information about AI.
Ken
ALTOS LAB research and engineering editor, focused on AI agents, data workflows, review systems and productization risk.