Supporting Europe’s work in ensuring a trustworthy AI ecosystem

OpenAI News reports Supporting Europe’s work in ensuring a trustworthy AI ecosystem. OpenAI News reports: OpenAI has been developing and adopting provenance standards since 2024, when we began adding C2PA metadata to our DALL-E 3 image generation tool. OpenAI's Jun 11, 2026 People are using AI to create and edit content in new ways.

Today, following publication of the European Commission’s Code of Practice on Transparency of generated Content ⁠ (opens in a new window), OpenAI is announcing its support for the Code and the ambition behind it. The Code is an important step in implementing the EU AI Act and building a more transparent digital ecosystem.

Our support builds on years of internal research, product development, and cooperation with the wider ecosystem to strengthen provenance for generated content. OpenAI has been developing and adopting provenance standards since 2024, when we began adding C2PA metadata to our DALL-E 3 image generation tool. Since then, we have continued to strengthen provenance through improved marking and detection methods, new research, and the release of our first public verification tool. Drawing on years of expertise, we contributed to the development of this Code alongside hundreds of other stakeholders to help ensure a trustworthy AI ecosystem.